Disclaimer: what seothumb.com will and will not claim

About This Disclaimer

seothumb.com is an SEO agency. This page sets out, without hedging, what we can and cannot promise, what the numbers on this site mean, and where our responsibility ends. We publish it prominently rather than burying it because an agency that is vague about outcomes is usually vague on purpose.

By using this website or engaging our services you accept what follows. Contractual terms for paid engagements are set out separately in our Terms of Service and in the signed statement of work for your account.

No Guarantee of Rankings, Traffic or Revenue

We do not guarantee any ranking position, any volume of organic traffic, any number of leads, or any amount of revenue. No agency can, and any agency that does is either misrepresenting what it controls or planning tactics that put your domain at risk.

The reason is structural. Search rankings are determined by ranking systems owned and operated by Google, Microsoft and other third parties. Those systems use hundreds of signals, are updated continuously, and receive several broad core updates a year that are announced after they begin rolling out and are never explained at the level of individual sites. On top of that, results are affected by competitor activity, seasonality, changes to the layout of the results page, the expansion of AI-generated summaries above the organic listings, your own site changes, platform outages, and factors nobody outside those companies can observe.

What we control are the inputs: crawl and index health, site architecture, page speed against published thresholds, on-page implementation, content quality and coverage, structured data, and the earned links pointing at your site. We commit to the quality, scope and timing of that work. We do not commit to the output of a third-party algorithm, because we do not own it.

Figures and Examples on This Site Are Illustrative

Any number, chart, dashboard, audit excerpt, timeline or forecast shown anywhere on this site is illustrative of the kind of work we do and the kind of outcome an engagement targets. None of it is a promise, a projection of your specific results, or a record of a specific named client's performance.

Forecasts we produce inside a proposal are models, not predictions. They are built from assumptions we state openly: keyword volume estimates taken from third-party tools that are themselves modelled rather than measured, assumed click-through rates by position, your stated average order value or deal size, and your stated close rate. Change any one of those assumptions and the model output changes. We build forecasts because planning without one is guesswork, not because the number is guaranteed.

Sample deliverables, example audit findings and screenshots of reporting views are either drawn from anonymised work with identifying detail removed, or constructed specifically to demonstrate the format. Where a screenshot has been reconstructed rather than taken from live client data, it is there to show layout and structure, not to represent achieved results.

Testimonials and Client Feedback

Where this site carries client feedback, it is attributed by role and industry only, with no company name, because we do not publish client identities without written permission.

Any quote we publish reflects that individual's experience of working with us. It is not typical, not guaranteed, and not a representation that you will have the same experience. We do not pay for testimonials, offer discounts in exchange for them, or edit them beyond trimming for length, and we remove a quote on request from the person who gave it.

Where we have not yet collected client feedback for a service, that section describes our process instead of showing quotes. We would rather run an empty section than a fabricated one.

The Information Here Is Educational, Not Professional Advice

Articles, guides, checklists and technical explanations published on this site are general information. They are written from experience, but they are written for a general audience and not for your site.

Nothing on this website constitutes legal, financial, tax, accounting, investment or regulatory advice. If a piece of content touches on privacy law, accessibility requirements, advertising rules or anything else with legal consequences, treat it as background and take advice from a qualified professional in your jurisdiction before acting.

SEO guidance also ages. Search engine documentation, ranking systems, tooling and best practice all change, sometimes within weeks. We date our published content and we correct material errors when we find them, but we do not guarantee that every article is current, complete or applicable to your situation. Implementing a recommendation from a public article without having someone review your specific site is done at your own risk, and we are not responsible for the outcome.

Reading this site does not create a client relationship. A client relationship starts when a statement of work is signed by both parties.

External Links Are References, Not Endorsements

We link to external sources, including search engine documentation, web performance resources and open vocabulary specifications, because citing a primary source is better than asserting something and expecting you to take our word for it.

A link is a reference. It is not an endorsement of the linked organization, its products, its commercial services or its opinions, and it does not imply any relationship, affiliation or sponsorship between that organization and seothumb.com unless we say so explicitly.

We have no control over third-party content. External pages can change, move or be withdrawn without notice, and the guidance on them can be revised in ways that contradict what we wrote when we linked to them. We are not responsible for the accuracy, availability, security or privacy practices of any external site. Once you leave this site, that site's own terms and privacy policy govern your visit.

Earnings and Business Results Disclaimer

We make no representation about the revenue, leads, pipeline, return on investment or profit you will generate from working with us, or from following anything published on this site.

Commercial outcomes from organic search depend heavily on factors we do not control and often cannot see, including your margins and pricing, your product or service quality, your sales follow-up speed and skill, your close rate, your competitive position, your site's conversion experience, your development team's capacity to ship the fixes we specify, and your budget relative to the market you are competing in. Two businesses receiving identical SEO work routinely see very different financial results for exactly these reasons.

Recommendations only produce results when they are implemented. Where an engagement is advisory and your team is responsible for implementation, delayed or partial implementation will delay or reduce any effect, and we are not liable for that shortfall.

This is a professional services business. It is not a business opportunity, an investment, a franchise or an income-generation scheme, and nothing on this site should be read as one.

Third-Party Tools and Data Accuracy

Our audits, reports and forecasts draw on third-party data sources including Google Search Console, Google Analytics 4, the Chrome User Experience Report, Screaming Frog, Ahrefs and similar platforms.

Those sources have known limitations that we work around but cannot eliminate. Search Console performance data is filtered and, above certain thresholds, sampled and anonymised. Keyword volumes in commercial SEO tools are modelled estimates, not counts, and different tools disagree with each other on the same keyword. Field performance data requires a minimum traffic threshold before it is reported at all, so smaller sites and less-visited templates may have no field data. Analytics figures move with consent rates, ad blockers, tagging changes and attribution windows.

We reconcile sources where we can and we tell you which number came from where. We do not warrant the accuracy or completeness of data produced by platforms we do not operate, and we are not liable for decisions made on the basis of third-party data that later proves inaccurate.

Limitation of Liability

This website and its content are provided on an "as is" and "as available" basis. To the maximum extent permitted by applicable law, we disclaim all warranties, express or implied, including implied warranties of merchantability, fitness for a particular purpose, accuracy and non-infringement, and we do not warrant that the site will be uninterrupted, error-free or free of harmful components.

To the maximum extent permitted by law, seothumb.com and its personnel and contractors are not liable for any indirect, incidental, special, consequential or punitive damages, or for any loss of profit, revenue, business, goodwill, anticipated savings or data, arising from your use of this website, your reliance on anything published here, your inability to access the site, or any decision made on the basis of its content.

Liability arising from a paid engagement is governed separately by our Terms of Service and the signed statement of work, which contain the applicable liability cap.

Nothing in this disclaimer excludes or limits liability for fraud, fraudulent misrepresentation, death or personal injury caused by negligence, or any other liability that cannot lawfully be excluded. Some jurisdictions do not allow the exclusion of certain warranties or the limitation of certain damages, so parts of this section may not apply to you, and the remainder continues to apply in full.

Questions About This Disclaimer

If any part of this page is unclear, or you want to know exactly what a specific figure on this site refers to, ask us before you rely on it. Email hello@seothumbs.com or use our contact page, and we will answer specifically rather than restating the disclaimer back at you.

Related pages: Terms of Service and Privacy Policy.